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Did you know that... the Museum of Wine Culture Dynasty Vivanco

It is located in the municipality of Briones, La Rioja, of whose medieval reminiscences it looks proud. In this environment, under the shelter of Sierra Cantabria and irrigated by the Ebro, the Museum of Wine Culture Dinastía Vivanco rocks between vineyards, origin and purpose of its existence. Although its journey in time is not far away, as it was inaugurated by King Juan Carlos in 2004, in its bowels it houses centuries of history, showing the importance that wine, for more than eight thousand years, has had in cultures, religions and human relations, being, why not risk to say, in all of them a nexus of union and often indisputable protagonist. Before the visitor enters this modern and cosy building, an open space, where nature plays with architecture and forms part of it, even taking the front of it and lending it its palette of colours and shapes, it submerges him and prepares him for the sensations that await him inside.

Wine Culture Museum

What to see in the Museum of Wine Culture Dynasty Vivanco?

A large picture of a spectacular landscape, as if it were a still life of a famous painter, in which the vineyards with San Vicente and his castle in the background are the oil on canvas, is the precursor of the marquee entrance to the building. The central hall is the link of cohesion of the spaces and rooms that make up the museum. On the upper floor, a gallery with its viewpoint, like a watchtower, crown the building. The first floor is the study floor with its assembly hall, Wine Documentation Centre or Tasting Room. Returning to the vestibule, where the visitor reception and information centre is located, the tour begins with the temporary exhibition hall and an audiovisual projection. Then, from room to room, it is shown how wine from its origins has been linked to man, its culture and its history, how vines have been cultivated and worked, the different ways in which it has been tried to rid them of plagues and diseases, the ripening of the fruit and finally the long-awaited harvest.

Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum

To discover

Afterwards, old and different forms of presses and trujales tell their laborious work to obtain the precious juice that after passing through the laboratory and the hand of the oenologist, rests in barrels within the quietness of the winery that is only clouded by the tasks themselves necessary to get a quality wine, the best wine. All this is present in the great exhibition that these three rooms, and during their tour, are showing and where the utensils, tools and machinery, corks and barrels of different oaks, stills, aromas and essences show the evolution and complicity that over the years have had with the wine. The visit to the museum enters, through a viewpoint, in the Octogonal Crianza Room, where the wines wait inside the barrels for the optimum state for commercialization. Not only the hand of man has influenced the vine and its wines, rather both have traveled together in time and since its inception the wine and its culture have been the subject of myths and religious beliefs as well as a source of artistic inspiration.

Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum

The visit continues

The fourth room of the museum houses a large collection of works of art and archaeology from different periods ranging from antiquity to contemporary art. Little by little the route is coming to an end, and as all work has its purpose, the aim of such careful and painstaking work with the vine and its precious juice is to be able to taste it and for this in room five are shown more than three thousand copies of corkscrews of very different shapes and sizes, curious works of art of which the first models are from the late eighteenth century, coinciding with the widespread use of the bottle, as a container for marketing wine, with cork stopper. Logically, the collection is completed with glasses, glasses, porrones, decanters... which from time immemorial to the present day have been present in this liturgy of such a precious liquid. As a culmination of such a pleasant journey through the history and art of wine that it is better than enjoying a good gastronomic pairing, because in the museum building, the restaurant is a real temptation, as well as in its enotienda the possibility of transporting home this good experience with any of the products it offers.

Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum

Curiosities

Such a noble building cannot be without a garden that this at its height and the Vivanco Museum has it, is the Garden of Bacchus, made up of plants that such a god can offer, a great variety of grapes, native and not, Graciana, Garnacha, Malvasía, Tempranillo, Mazuelo .... progenitors of elaborated wines.

Useful information for visiting the Museum of Wine Culture Vivanco Dynasty

  • The museum can be visited for independent or with audioguide, within the indicated schedule.
  • The tour will take you at least two hours.
  • You can also visit the winery and finish with a suggestive tasting.
  • Visits to Bodega Vivanco will always be made in guided passes, at the scheduled times.
  • Guided visits to the Vivanco Museum of Wine Culture for groups, previously arranged.
  • On Saturdays there are specific workshops for children in which, with great care, we try to bring them closer to the magical world of oenology and viticulture.
  • For more information and reservations, please call 900 83 40 98 and 941 322 323, also through the web, vivancoculturadevino.es or by e-mail

The Legend

For many, many centuries, in difficult and famine times, wine helped to compensate for the scarce calories of a deficient diet. Those people of yesteryear knew that if the bread crust was soaked in wine they could survive while other better times came. This popular wisdom has always given rise to a great number of sayings such as "With bread and wine the way is walked".

OTHER PLANS AND EXCURSIONS IN LA RIOJA

Ico_senderosIco rutas flora y faunaIco rutas senderismo con niños en familia

ROUTES NEAR THE WINE CULTURE MUSEUM

MORE ROUTES AVAILABLE, DON'T MISS IT...

Ico rutas patrimonio culturalIco rutas turismoIco rutas patrimonio natural

MORE PLACES TO VISIT IN LA RIOJA

MORE PLACES AVAILABLE, DON'T MISS IT...

Ico monumentoIco lugar de interés turísticoIco pueblo con encanto

CHARMING VILLAGES OF LA RIOJA

Get to Briones

Briones is in the middle of the N-232 between Logroño and Haro. You can also get there by following the AP-68 motorway to Haro and from there head towards Briones. The locality is also reached by different regional roads such as the LR-314 that joins Briones with Hormilla on the A-12 between Logroño and Burgos, while the LR-210 joins Briones with San Vicente de la Sonsierra and the N-232a that crosses the other slope of the Ebro valley, passing through Labastida, Ábalos or Laguardia, among other localities. Briones has a daily bus service at different times that covers the line Logroño-Haro-Miranda de Ebro and from Monday to Friday there is another service that covers the line Haro-Nájera. The bus stop is at the marquee. We can also arrive by train since the Briones train station is located on the road from Briones to Peñacerrada.​

Once there

The access to the Wine Culture Museum can be found following the LR-210 road that joins Briones and San Vicente de la Sonsierra, more specifically the entrance to the enclosure is located near the junction of this local road with the N-232 on its arrival in Briones from Logroño. Once in the enclosure we will have an ample zone of parking where to be able to park our vehicle.

SENDITUR is not responsible for any variation in the information described as well as the misuse of its guides and recommends that everyone be responsible and prudent in carrying out the activity. Likewise, we invite you to document yourself with books and specialized guides to complement the information described. From the commitment of SENDITUR with Nature and the respect to the balance of the environment, SENDITUR urges you to travel in a responsible way, with low environmental impact and respecting at all times the Natural, Cultural and Social environment wherever you go. For any suggestion, SENDITUR invites you to send an email to

Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum
Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum
Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum
Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum
Photograph courtesy Museum of Wine Culture. ©Wine Culture Museum
Photograph, video, courtesy Museum of Wine Culture. ©Wine Culture Museum
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List of Routes
  • Closeness
  • First name
  • Difficulty
  • Distance
  • Duration
  • Assessment
TOURISM
1
Difficulty-Low

1:45 h.71 km.

Route through the Rioja Alavesa
Difficulty-LowGreen difficulty category, level 2. Routes with little slope and without difficulties
TOURISM
0
Difficulty-Low

2:20 h.20.7 km.

The rupestrian Sonsierra necropolis and winepresses
Difficulty-LowGreen difficulty category, level 2. Short walks, with little unevenness and without difficulties.
MOUNTAIN CULTURAL HERITAGE
1
Difficulty-Moderate

3:10 h.9 km.

Ascent to Toloño from San Ginés
Difficulty-ModerateRed difficulty category, level 1. More demanding routes, either because they are longer, with greater slope or present some specific difficulty.
PATHS CULTURAL HERITAGE
1
Difficulty-Moderate

3:35 h.13.8 km.

Green Route of the Oja Tirón
Difficulty-ModerateRed difficulty category, level 1. More demanding courses, either because they are longer, more uneven or have a specific difficulty.
TOURISM
1
Difficulty-Low

2:00 h.82 km.

Wine Route of La Rioja Alta
Difficulty-LowGreen difficulty category, level 2. Short routes, with little unevenness and without difficulties.
TOURISM
1
Difficulty-Low

1:20 h.20.4 km.

Route of the Dolmens
Difficulty-LowDifficulty category green, level 2. Routes with little slope and no difficulties.
TOURISM
1
Difficulty-Low

6:40 h.224 km.

Route of the Castles of La Rioja
Difficulty-LowGreen difficulty category, level 2. Routes with little unevenness and without difficulties.
FLORA AND FAUNA IN FAMILY
1
Difficulty-Low

2:30 h.10 km.

Green Route of the Lagoon Complex of Laguardia
Difficulty-LowGreen difficulty category, level 2. Short walks, with little slope and no difficulties.
TOURISM
1
Difficulty-Low

72:00 h.412 km.

Route through the charming villages of La Rioja
Difficulty-LowGreen difficulty category, level 3. Excursions of moderate distance and unevenness, not overcoming either great distances or unevenness.
Castle of Davalillo
San Asensio, La Rioja
Castle of Davalillo

Nice viewpoint of La Rioja Alta and Sonsierra

Hermitage of Saint Mary of the Pool
San Vicente de la Sonsierra, La Rioja
Hermitage of Saint Mary of the Pool
Hermitage of San Felices de Bilibio
Haro, La Rioja
Hermitage of San Felices de Bilibio

An emblematic place where devotion and tradition come together

Monastery of Santa María la Real
Nájera, La Rioja
Monastery of Santa María la Real

Emblematic place that reflects the stages of history, art and culture of the area

Village of La Hoya
Laguardia, Álava - Araba
Village of La Hoya

Traveling to pre-Roman protohistory

Monastery of Santa María del Salvador
Cañas, La Rioja
Monastery of Santa María del Salvador

Also known as the Monastery of Light

Las Gobas Archaeological Site
Laño, Burgos
Las Gobas Archaeological Site
Monastery of Suso
San Millán de la Cogolla, La Rioja
Monastery of Suso

Cradle of the Castilian and pantheon of the seven Castilian heroes

Monastery of Yuso
San Millán de la Cogolla, La Rioja
Monastery of Yuso
House of Sciences
Logroño, La Rioja
House of Sciences

Centenary of the industrial heritage building of Logroño

Fortress of Santa Engracia
Pancorbo, Burgos
Fortress of Santa Engracia
Izki Natural Park
Corres-Korres, Álava - Araba
Izki Natural Park
Salted Valley of Añana
Salinas de Añana, Álava - Araba
 Salted Valley of Añana

Landscape with thousands of years of history

Monastery of Valvanera
Anguiano, La Rioja
Monastery of Valvanera

Location of the Virgin of Valvanera, Patron Saint of La Rioja

Castle of Clavijo
Clavijo, La Rioja
Castle of Clavijo

History, legends and traditions

Haro Campingred
Avenida Miranda, 1
26200
Haro, La Rioja
941312737
Haro Campingred

Avenida Miranda, 1

26200
Haro, La Rioja

941312737

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